INFLUENCE 5 min read

Why your best ideas keep losing to worse ones

The most persuasive idea in the room is rarely the best one. Here's the behavioural reason and how to close the gap between being right and being heard.

The most persuasive idea in the room is rarely the best one. Here’s the behavioural reason and how to close the gap between being right and being heard.

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WRITTEN BY
John Deane · Founder, The Influence Authority

International speaker, facilitator and coach helping leaders master the neuroscience and language of influence so they communicate with clarity and create change that sticks.

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