Privacy Policy
The Influence Authority Ltd Last updated: October 2026
1. Who we are
This website (theinfluenceauthority.com) is operated by The Influence Authority Ltd, a company registered in England and Wales under company number 13593119, Registered office at Office 2.05, Clockwise, Old Town Hall, 30 Tweedy Road, Bromley, England, BR1 3FE.
For any questions about this policy or how your data is handled, contact us at hello@theinfluenceauthority.com.
We are the data controller for the personal data described in this policy.
2. What this policy covers
This policy explains how we collect, use, and protect personal data when you:
- Visit theinfluenceauthority.com
- Complete the Influence Power Index (IPI) assessment
- Complete The Influence Gap, our organisational influence scorecard
- Take part in our research surveys, such as The L&D Challenges Report
- Sign up for our newsletter, webinars, or the Influence Inner Circle
- Enquire about keynote speaking, workshops, or coaching
- Otherwise get in touch with us
It’s written to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
3. What personal data we collect
Depending on how you interact with us, we may collect:
- Identity and contact data: first name, surname, email address, phone number
- IPI assessment data: your answers to the assessment questions, and the resulting influence style scores (Activator, Inspirer, Harmoniser, Evaluator) and report
- Professional data: company name, job title, organisation size and sector
- Scorecard data: your answers to The Influence Gap and the resulting scores
- Research survey data: your answers to our research questions
- Consent records: confirmation that you agreed to receive your report and, where applicable, marketing communications
- Enquiry data: anything you tell us in a form, email, or call about your training, coaching, or speaking needs
- Technical data: IP address, browser type, device information, and website usage data via cookies and analytics tools
We do not knowingly collect special category data (such as health information) through the IPI assessment. It is a behavioural and communication style tool, not a clinical or psychometric diagnostic instrument.
4. How we collect it
- Directly from you, when you complete the IPI assessment, The Influence Gap scorecard, a research survey, a contact form, or a newsletter sign up
- Automatically, through cookies and similar technologies when you browse the site
- From our automation tools as part of processing the above
5. Why we use your data and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Generating your Influence Gap results and arranging any follow-up call you book | Legitimate interests (providing what you’ve asked for) |
| Sending follow-up emails about organisational influence and our services after you complete The Influence Gap | Legitimate interests (relevant business communications; you can unsubscribe at any time) |
| Sending you the findings of a research survey you took part in | Legitimate interests (providing what you’ve asked for) |
| Analysing research responses and publishing anonymised, combined findings | Legitimate interests |
| Sending marketing after a research survey | Consent (only if you tick the box on the survey) |
Research surveys: Your individual answers are kept confidential. We only publish findings as anonymised, combined results, and we will never name you or your organisation, or quote you, without your permission.
You can withdraw consent at any time by clicking unsubscribe in any email or by contacting hello@theinfluenceauthority.com.
6. Who we share your data with
We use a small number of trusted third-party processors to run the business:
- HubSpot: as our CRM, to manage contacts and segment individual vs corporate leads
- Google: to log leads, host research surveys (Google Forms and Sheets) and send automated report emails and notifications
- ScoreApp: to run The Influence Gap scorecard and generate your results
- Calendly: to manage call bookings
- Mailchimp: to send nurture sequences, newsletters and research findings (replaces the existing Mailchimp line)
These providers only process data on our instructions and are contractually required to protect it. We do not sell your personal data to anyone.
Some of these providers may process or store data outside the UK (for example, in the US). Where this happens, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or an adequacy decision.
7. How long we keep your data
- IPI assessment responses and reports: kept for as long as you remain subscribed or engaged with us, and for up to 5 years after your last interaction, unless you ask us to delete it sooner
- Marketing contact data: kept until you unsubscribe or we identify you as inactive, whichever is sooner
- Enquiry and contract-related data: kept in line with our legal and accounting obligations (typically 6 years)
- Influence Gap scorecard responses: kept in line with our marketing contact data, until you unsubscribe or we identify you as inactive
- Research survey responses: kept for up to 2 years after the findings are published, then deleted or fully anonymised
8. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Ask us to correct inaccurate data
- Ask us to delete your data
- Restrict or object to certain processing
- Request a copy of your data in a portable format
- Withdraw consent at any time
- Complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you’re unhappy with how we’ve handled your data
To exercise any of these rights, contact hello@theinfluenceauthority.com. We’ll respond within one month.
9. Cookies
The website uses cookies to make it work properly and, where you consent, to understand how it’s used. You can control or disable cookies through your browser settings. Blocking essential cookies may affect how the site functions.
10. Children
Our services are aimed at working adults and businesses. We do not knowingly collect data from children under 16.
11. Changes to this policy
We may update this policy from time to time. The “last updated” date at the top shows when it was last revised. Significant changes will be flagged on the site.
12. Contact us
The Influence Authority Ltd Email: hello@theinfluenceauthority.com Company number: 13593119
If you’re not satisfied with our response, you can contact the ICO at ico.org.uk or on 0303 123 1113.