Most people want to be more persuasive. Almost nobody knows the specific style that actually makes them effective, or where that style falls apart the moment things get tense.…

In this live session, John Deane, founder of The Influence Authority, breaks down the Influence Power Index (IPI), an assessment tool that reveals your natural and adapted influence style across four profiles: Activator, Inspirer, Harmoniser, and Evaluator.

Here’s the part most training skips: you already have a natural style. But under pressure, in a hard negotiation, a tense meeting, a room full of people who don’t think like you, you shift into an adapted version of it. That gap is where influence quietly breaks down, and almost nobody has been taught to see it happening in themselves.

You’ll walk away knowing exactly what each style looks like in the room, where your own style cracks under pressure, and how to adjust on the fly so your message actually lands with people who don’t process things the way you do.

This is for anyone whose job depends on moving other people: sales, leadership, client-facing work. If persuasion is a skill you are trying to master, this is built for you.

Here is a link to register for the event taking place on 01 December 2026 from 12:00 – 13:00