The Mental Trick That Rewires Confidence Before You Walk In
Your brain doesn't know the difference between something real and something you've imagined
That single fact is the whole reason some people walk into a room and own it, while others shrink before they’ve said a word.
I heard this explained better than usual on a recent episode of Diary of a CEO, where Steven Bartlett interviewed the therapist Marisa Peer about beliefs. Not what we believe consciously, but the stuff running quietly underneath: I’m not good enough, I’m not that kind of person, I can’t do this. Most of it was never fact-checked. It’s just baggage we picked up somewhere and never questioned.
Here’s why that matters. Every thought you have produces a physical reaction and an emotional one to go with it. Your brain learns through repetition, so the more you think something, the harder it works to find evidence that proves you right. Believe you’re bad at influencing people and you’ve lost before you’ve even walked into the room. Your eye contact drops. Your voice flattens. Your posture shrinks. And your brain quietly notes: told you so.
That’s not a character flaw. It’s just biology doing what biology does. The good news is it runs the other way too.
Before you walk into a room that matters, close your eyes for thirty seconds. Picture yourself landing well. Picture the room leaning in. Say it out loud if you can manage it: I am a master of influence and connection.
Feels a bit ridiculous the first few times. It works anyway. Your brain can’t tell the difference between a real memory and one you’ve rehearsed enough times in vivid detail, so give it something worth rehearsing. Call it fake it till you make it if you want a simpler name for it. The mechanism behind it is real, and there’s research to back it up.
There’s one condition though. You actually have to believe it’s possible, even if it’s the thinnest sliver of belief to start with. Without that, the trick has nothing to work with.
John Deane is a behavioural enthusiast, influence strategist and keynote speaker with 13 years experience across 25 countries.