INSIGHTS
Ideas worth stealing.
Articles, videos and conversations on the behavioural science of influence — sharp, practical and filled with tangible insights and action steps.
Cialdini’s Principles Still Work After 40 Years, and That Is The Problem
Robert Cialdini spent three years undercover in car dealerships, telemarketing rooms, and door to door sales, not selling anything, just watching closely. What he found was that most…
The Four Ways People Influence (And Why Knowing Your Style Changes Everything)
Most people go through their whole career using one style of influence without ever knowing it’s a style. They just call it “how I am.” It works, sometimes.…
Your Team Isn’t Ignoring You, They’re Obeying the Room You’ve Built
In 2008, Richard Thaler and Cass Sunstein found something uncomfortable: it’s the way choices get presented to people, not the choices themselves, that decides what people do. Given…
Why smart people agree with things they know are wrong.
Picture the scene. A senior colleague pitches a strategic idea in a team meeting. You don’t buy it. Something feels off, and honestly, you suspect it’s going to…
The Mental Trick That Rewires Confidence Before You Walk In
That single fact is the whole reason some people walk into a room and own it, while others shrink before they’ve said a word. I heard this explained…
The Day I Stopped Performing and Started Connecting
The best influencers in a room are rarely the loudest ones. They're not the most polished either. After 14 years delivering various sales, leadership and presentation skills programmes for Dale Carnegie and Blanchard across Europe and Africa, that's the one thing I'd bet on without hesitation.