Ideas on influence, performance & transformation.

Articles, videos, case studies and events to help you lead with greater clarity, credibility and impact.

17 ARTICLES

Insight READ

Why We Fall in Love With What We Build

From cake mix to cardboard boxes, the psychology of effort shows that people don't just want your idea, they want a hand in creating it.

Article · 5 min read

Insight READ

Why Being a Bit Imperfect Makes You More Likeable

The science behind why polish pushes people away, and mistakes bring them closer

Article · 5 min read

Insight READ

Why Some People Become the "Go-To" Person at Work

Contrarian research says it's not charisma or personality, it's how the job is designed

Article · 5 min read

Insight READ

Successful Leaders Are Not Who You Think They Are.

27,000 executives, 15 years of data, and almost everything we assumed was wrong.

Article · 5 min read

Insight READ

Why Agreement in the Room Doesn't Always Survive the Journey Home

In the battle of Compliance vs Conviction who will win?

Article · 5 min read

Insight READ

Why the Outnumbered Sometimes Win the Room

Belief is contagious. Repetition builds trust. That's all part of the game.

Article · 5 min read

Insight READ

Why Small Rewards Change Minds More Effectively Than Big Ones

Why Small nudges beat BIG incentives.

Article · 5 min read

Insight READ

Two Studies From 1968 Explain Why Most Persuasion Attempts Fall Flat

Why Persuasion Techniques Keep Failing

Article · 5 min read

Insight READ

65% Went All the Way. Would You?

A Yale study that would become one of the most famous in psychology. It's about obedience.

Article · 5 min read

Insight READ

Cialdini's Principles Still Work After 40 Years, and That Is The Problem

Cialdini gave the world a map to trust. Now it's being used as a manual for manipulation.

Article · 5 min read

Insight READ

The Four Ways People Influence (And Why Knowing Your Style Changes Everything)

Everyone influences. Few do it intentionally.

Article · 5 min read

Insight READ

Your Team Isn't Ignoring You, They're Obeying the Room You've Built

Environment beats incentives. "Almost"Every time.

Article · 5 min read

Insight READ

Why smart people agree with things they know are wrong.

70 years old, and it still predicts what happened in your last meeting.

Article · 5 min read

Insight READ

The Mental Trick That Rewires Confidence Before You Walk In

Your brain doesn't know the difference between something real and something you've imagined

Article · 5 min read

Events READ

Discover Your Influence Style: Live Online Workshop (01 Dec)

A Live Session on the Influence Power Index (1 December 2026)

Article · 5 min read

Insight READ

The Day I Stopped Performing and Started Connecting

Why Authenticity is an Influence Super Power

Article · 5 min read

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