INSIGHTS
Ideas worth stealing.
Articles, videos and conversations on the behavioural science of influence — sharp, practical and filled with tangible insights and action steps.
Why your best ideas keep losing to worse ones
The most persuasive idea in the room is rarely the best one. Here's the behavioural reason and how to close the gap between being right and being heard.
The self-awareness gap that quietly stalls careers
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Culture doesn’t change. Behaviour does.
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Turning a feeling into a number: measuring influence
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The quiet skill that separates leaders from managers
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Why your team agrees with you and changes nothing
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